When we originally signed up for social networking sites – all those years ago, no one could have possibly imagined the impact or toll that they would have upon our individual lives.
Whereas once they were used to communicate with friends and share photographs, sites such as Facebook and Twitter are having an ever increasing role upon our lives; so much so that they are now dictating the search and acquisition of jobs all over the world. Whereas many employers rely on computers in personnel and HR software, here are ten facts about social networking and what effect they have upon the recruitment industry.
How Social Media Impacts Your Job Search
1. In a recent survey of three hundred employers, it was found that a total of 91% of them used social networking sites to screen candidates upon receiving their application and 47% viewed these sites only minutes after receiving the application.
2. Out of all the social networking sites currently active, 76% of the employers used Facebook, 53% used Twitter and 48% used LinkedIn to screen their candidates.
3. A total of 61% of employers stated that they had actually rejected candidates on their findings after viewing social networks.
4. The highest reason for rejection was that 13% of employers had found that the candidate had lied upon their application in regards to their qualifications.
5. Another 11% had rejected candidates because of inappropriate photographs found on their social networking sites, another 10% were rejected because of references to illegal drugs and another 9% because of references to alcohol.
6. The main problem, which seems to be widely publicised in the media is the lack of punctuation and grammar amongst social networking sites. This fact is reflected by the 11% of employers who rejected candidates because of their inability to communicate with others affectively.
7. The news isn’t all-bad however as 68% of employers hired candidates after viewing their social networks, 7% more than those who were rejected.
8. Out of these, the highest reason that employers were found to hire candidates was that 39% of them found candidates with attractive personalities; disproving the ethos that nice guys finish last.
9. Interestingly, another 36% said they employed screened candidates because the candidates had shown creativity within their social networking pages; a huge boost for anyone hoping to find work in the media, art or film industry.
10. Another 24% of employers also stated that they had actually hired candidates because they had found hidden qualifications or awards that the candidate had accidentally omitted from their curriculum vitae or cover letter.
Although this seems a somewhat effective stratagem, you should always add all your qualifications or awards to your curriculum vitae, no matter how irrelevant you think that they are (discarding of course, your brownie or cubs merit badges).
All in all, we do not quite know the full extent of what social networking is having upon our lives, or even where it will lead in the future, but it is best to start spring cleaning your social sites today, because we never truly know what tomorrow will hold.