I am seeing a disturbing trend among career professionals. This trend is elusive to so many. Most people don’t even realize they are a victim of it until it is pointed out to them.
Hopefully, you have been able to foresee this trend and use it to your advantage. Once you are aware of this trend, it will feed you for the rest of your career. It really doesn’t matter if you want traditional employment or have a desire to start your own business. You need this regardless.
Recently, I had a coaching call with someone I would consider to be incredibly successful in his field. He has made good money in the past and held some prestigious titles. Yet, he has been unemployed for over a year and his home is now in foreclosure.
My heart broke for him. I could hear the pain in his voice.
After about 15 minutes or so into our conversation, it became obvious to me he had the same problem. He was missing an important ingredient to his job search.
He hadn’t taken the time to brand his passion online. His missing ingredient was the need for personal branding.
Other than an okay resume, he had zero presence online. You could not google his name, friend him on Facebook, retweet a tweet of his, or connect with him on Linkedin.
The Work World is Changing
I read an interesting statistic the other day. Over 85% of hiring managers are using social media (Facebook, Twitter, Linkedin, etc) to vet their candidates before making a job offer.
In other words, the majority of hiring managers are looking for you online. If you have a good online presence and social proof that you are an industry insider in your niche, the chances of getting hired is much greater.
Also, recruiters and hiring managers are using Linkedin and Facebook to source candidates for their open jobs. By not branding yourself online, you are missing out on opportunities.
We’ve Been Seduced to Being Invisible
Seth Godin describes the average corporate employee as someone who has been “seduced into being invisible.” Do your work, don’t make a stir, and get your work done on time. The problem is that the times are changing. More and more people are looking for experts online to fulfill a role or a need in their company.
Branding yourself online helps you to take advantage of both traditional employment and self-employment options.
The Need to Re-Align Our Comfort Zone
What is the answer to this problem? Gone are the days of staying with a company for 30 years and riding off into the sunset with a gold watch. The average length of stay for a corporate American employee today is 3.2 years.
Your comfort zone has shifted without you even realizing it. You need to brand your passion so others are ready to hire you when you become available. A great place to start is to build a professional profile on Linkedin. You can then expand your personal brand on Facebook, Twitter and even by starting your own blog.
Question: What steps have you taken to brand your passion online?