At the end of 2012, I knew some things were going to have to change in my business. What got me to where I was, wasn’t going to get me to the next level. Fear led to doubt, doubt led to confusion, and confusion led to inaction. Have you been there?
Even though I had built a bridge from my day job to my dream job, I felt a bit uncertain on how to get to the next level. Since it was the end of the year, I began to do a yearly review.
- What went right this past year?
- What went wrong this past year?
- What do I still need to learn?
- What is missing?
That last question ended up being a game changer for me. It led me to the single word that catapulted the direction of my business.
In the past, I would make a long list of yearly goals in January. Some I would accomplish, some would sit on the shelf, and some just weren’t worthy to pursue as time went by.
I decided to distill my entire list down to a single word. I wanted a single word to become my theme. That’s when I chose the word “connection.”
I chose the word because I had slowly became isolated over time. I was working from my home office more and more. I was creating products that scale but required very little personal interaction.
If there is one danger of building a lifestyle business it is this: isolation can lead to stagnation.
I was missing out on the ultimate leverage point of my business. I define leverage with two words: learning and listening.
- Learning – The ability to unlearn and sit at the feet of your peers
- Listening – A constant awareness of the goals, passions and struggles of your audience
I was missing out on both leverage points!
How My One Word Changed Everything for Me
Within two months, I had formed a mastermind group. While you might be thinking that I just fired off an email and formed this group, I did not. I started a mastermind group with total strangers.
I did hand pick each person through a process I teach in my course How to Launch a Successful Mastermind Group. While they each had expertise in critical areas, I did not know them personally beforehand.
In the past 18 months, the results have been nothing short of astonishing…
Members of our group have:
- Written books
- Created online courses
- Launched speaking careers
- Opened the doors to new businesses
- Started new conferences
- and so much more
In my own business I was able to:
- Double my business revenue last year
- Match that revenue this year in the first six months
I attribute all of these results to being in a mastermind group.