Why You Should Not Aim to Have a Blockbuster Career

The year is 1997. It’s Friday night. You’ve had a long week. You don’t exactly feel up to getting dressed, going out to eat, and catching a late night movie. Instead you opt to order Chinese and watch a movie at home…on VHS.

Since you are tired of the limited movie selection in your ginormous VHS tower, you decide to at least make a trip to Blockbuster Video.

You arrive at Blockbuster video and the place is hopping. Employees and customers everywhere and VHS covers for as far as you can see. New releases are $4.99 and you have to return them in 24 hours.

Fast forward to 2013.

blockbuster careerYou now have Redbox, Netflix, and On-Demand. The place where Blockbuster was is now Donut Palace.

What happened? And what does this have to do with my career?

There are many people trying to build Blockbuster Careers. I see it everyday. They get settled. They avoid change. All they want is a stable company, good benefits, and a long-term working relationship. Only one problem….It’s not 1997 and the DeLorean is not coming to your rescue.

The Economy is Changing

This would be an extra long blog post if I were to list all the reasons as to why the economy is changing. Here is the simple fact: the sooner you accept that the economy is changing the better off you will be. Trying to find a stable company that will give you the security you desire is like hopping in the car to go find a traditional brick-n-mortar Blockbuster store. It really is a waste of time, energy, and effort.

The One Thing That Will Never Change

There is one thing about your career that will never change. It is the one thing that you can count on. It is also the most-overlooked thing in your career. We overlook it in pursuit of higher salary, better benefits, closer commute, and longer vacation time. What is this one thing that you can count on that will never change?


I love the quote from best-selling author Dick Bolles, who says:

“Most job-hunters who fail to find their dream job fail not because they lack information about the job market, but because they lack information about themselves.”

The best thing you can do for your career today is to understand what is changeless about you. You have certain gifts, abilities and talents that the world needs. If you are still unsure about what your unique gifts and strengths are, then I’d encourage to read my first book: Know Yourself: A Proven Formula to Discover the Work You Love.

Stop Being Invisible

Once you discover your core genius, you need to brand your passion to the world. The average employee in Corporate America is paid to be invisible.

Do your job.

Meet the imposed deadlines.

Don’t make a stir.

Make me (your Supervisor) look good.

This model no longer works because the average length of employment is now falling below 3 years. Every 3 years the average person is switching jobs for one reason or another. How do we overcome this dilemma?

By branding your passion online.

Make it so that it is easy to discover you and your passion online. Brand yourself through Linkedin, Twitter, a blog, online communities in your niche, and even your resume. My latest career book should be going live by the end of this next month. It is called: Brand Yourself – How to Stop Being Invisible.


Question: Have you noticed that the economy is changing? What have you done to stay up with the times? Please comment below. 

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.

    Please note: I reserve the right to delete comments that are offensive or off-topic.

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    One thought on “Why You Should Not Aim to Have a Blockbuster Career

    1. Boy, what a great comparison. I have seem to many fall into the trap of being comfortable with what had been, not making any effort to stay ahead of the curve. There is the thing called re-inventing ourselves every few years and the branding part so, so crucial to making it happen. Loved to post and the new look. 🙂